Lady Gaga Unveils New Music Video to Little Applause

Posted August 19, 2013 by jshea in Entertainment

Lady Gaga’s ‘Applause’ has not been met with, well, a lot of applause. It’s probably because it tends to grate on a lot of people– the chanting refrain of “I live for the applause”, the odd interjections about reading and nostalgia and nerds, and the the meaningless shout-outs to highbrow culture. Apparently she’s calling herself a Jeff Koons Banality sculpture and not, as we first assumed, a Dean Koontz thriller novel, which, hey, if she wants to throw shade at herself like that we ain’t gonna stop her. Furthermore, many have highlighted the differences in chart sales for Gaga’s ‘Applause’ and Katy Perry‘s ‘Roar’– which has only increased the heckling (seriously, you’re gonna lose ground to Katy Perry?). Because of all this, ARTPOP has threatened to be Lady Gaga’s swan song– something she quite possibly took literally given her new music video that features a , uh, terrifying Gaga-Swan monster singing about pop culture being artistic now because of her.

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The whole project feels like something an art student throws together for a passing grade and then tries to pretend is really deep and meaningful ya know? Except Lady Gaga probably has a budget bigger than the entire National Endowment for the Arts, and she spends most of it rollicking on a dirty mattress and wasting perfectly good mascara.

Sure, it’s not the weirdest music video we’ve ever seen– and that’s exactly the problem! The Gaga-headed swan may be something from a horrifying Greek myth, but the rest of the video is about as tame as your local petting zoo. Some smeared make-up, a couple costume changes, and lots of exploding purple interspersed with black and white cloak-spinning? That’s all she has to offer for her artistic music video? Where’s the creative eye who brought us the malfunctioning sex bot being bought by Wii-mote yielding business men in ‘Bad Romance’? Or the rambling, mini-narratives attached to ‘Alejandro’ and ‘Marry the Night’? Heck, we’d even settle for the goofy girls-in-prison film tribute of ‘Telephone’? Is it because her bestie Bey is all grown up and the queen of the industry now?

Sorry, Gaga, but you’re no Tan Mom.

Is Lady Gaga ‘over’ or will ARTPOP prove to be more than given credit for?

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